what did the other shirts say in the h and m ad

When it comes to energy, things don't change much. Rather, almost all manufacturers use an open-loop system to make garments and process fibers, which pollutes the hundreds of liters of water I mentioned above and pollutes land with toxic chemicals such as formaldehyde, alkylphenols, and heavy metals. I also discussed in one of my most recent posts fibers that are made in closed-loop systems, but of course, this doesn't exist in fast fashion. That's enough drinking water for one person for almost 3 years! The typical textile processing requires around 100-150 liters of water per kilogram of fiber, and if we focus on a single garment, it takes about 2,700 liters of water to make a plain cotton t-shirt.

The fast-fashion industry is unsustainable, period.įast fashion loves to deplete natural resources, and this can be seen in its water consumption.

So without further ado, let's unveil the dark side of fashion: 1. I'm talking about the fast fashion industry's negative environmental impact, exploitative labor practices, and shady marketing strategies. There are lots of problems with fast fashion - not just the low-quality clothes. Speaking of textile waste, let's dig a little deeper into what exactly is wrong with fast fashion (spoiler alert: lots of things!). Could this have something to do with the fact that globally, about 92 million tons of textiles are discarded annually? Absolutely. This side of fashion produces dozens of clothing collections per year, in contrast to the traditional spring/summer and autumn/winter collection model. In a nutshell, fast fashion is a reflection of today's modern life - pure and simple consumerism. If this means creating disposable pieces made from synthetic materials which do not last as long as natural fabrics like organic cotton, so be it. This type of fashion has been around for decades but its popularity has grown exponentially in the last decade due to improved technologies like mass production printing machines which allow companies to produce more garments at a lower cost than ever before. Updated: What is Fast Fashion?īefore putting the worst fast fashion brands in the spotlight, let's go back to basics: what is fast fashion anyway?įast fashion is clothing that is made fast, cheap, and with little consideration.

What did the other shirts say in the h and m ad